Role: Copywriter

AD: Lenny Rallo

Brief:

Frank Webb Home (FWH) offers a large selection of trendy bath designs, kitchen fixtures, and lighting solutions for the entire home. They even are backed by F.W. Webb Company, the largest plumbing distributor in the Northeast. FWH came to us asking for a video + radio spot that cleverly pushes their “virtual showroom tours” and client experience.

Execution:

We came up with a few different ideas, and eventually pitched concept #3. The idea behind the ideas is centered around the idea that the home of your dreams is at your fingertips… all you need is a little bit of help from some experts at FWH. Concept #3 introduces a couple that is essentially housing themselves in the Frank Webb Store itself – after all, they’re in their dream home once they step inside the showroom… so, what better time to make themselves at home, too?