Role: Lead Copywriter

Project Manager: Jenni Chang

Brief:

Rockets of Awesome (ROA) is a subscription based kids’ clothing brand that, like other retailers after COVID-19, had to shut down their brick-and-mortar locations and focus on e-commerce sales. I was brought in to rework their website copy and provide creative writing for their new email marketing strategy. How can we show that shopping online with Rockets of Awesome is fun for parents and kids?

Execution:

The idea is simple. Parenting is difficult, shopping for your kids shouldn’t be. In today’s world, there is so much to do throughout the day, and the extra trip to the mall to shop for clothing might not always fit the itinerary. It doesn’t have to be hard, and shopping online can be just as fun – especially with your kids by your side picking out styles they love too.

Keeping the language “awesome”, and capturing attention with active, playful movement helped encapsulate the energetic nature of being a kid.

Along with promotions and a ship-to-your-door service, we were able to show that ROA can actually make shopping easy for parents!

Here are samples from the website, as well as a few email sends and product descriptions.

Results: Increased subscription box activation by 15% over a 6-month period.